Friday, January 20, 2012

Strategic Corporate Social Responsibility: Stakeholders in a Global Environment

Strategic Corporate Social Responsibility: Stakeholders in a Global Environment

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Product Description

Blending theory with practical application, this comprehensive text supports courses at the intersection of corporate social responsibility (CSR), corporate strategy, and public policy. Part I provides an overview of the field, defining CSR and placing it in the context of wider corporate strategy. Part II contains chapters on CSR issues related to the organization, the economy, and society, and provides detailed case studies on a variety of well-known firms. Adopting a stakeholder perspective, the authors explore CSR issues within the complex global business environment in which corporations operate today.

Strategic Corporate Social Responsibility: Stakeholders in a Global Environment Review

This book presents a stakeholder perspective for understanding the big picture of corporate social responsibility (CSR). These stakeholders are grouped as follows:

organizational (employees, managers, stockholders, unions);

economic (e.g., customers, creditors); and

societal (e.g., communities, government and regulators, the environment).

The book examines the scope of CSR, and views it through the lens of the needs and values of stakeholders. It puts forth the arguments against CSR.

CSR is examined in a strategic context, placing the subject in sharp focus from a business perspective. The authors examine a long list of issues that define CSR in practice, each associated with a specific stakeholder group, using a real-life case study with supporting sources. Vivid examples of CSR strategies in action are provided.

The book is a treasure trove of information and insights. It is comprehensive, and extremely well organized-an outstanding book in every respect. For anyone interested corporate social responsibility, this book is must-reading.

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