Designing and Using Organizational Surveys: A Seven-Step Process

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The survey process is a highly complex and situationally dependent one, in need of careful management. If poorly designed and administered, surveys can create disappointment and even disaster. Little has been written so far for those responsible for designing and implementing surveys in organizations. These authors have drawn on their extensive consulting experience to develop a concise, pragmatic, seven-step model covering the entire process, from initiation, to final evaluation, to making the results meaningful to the future of the organization. They pay special attention to the political and human sensitivities concerned and show how to overcome the many potential barriers to a successful outcome.

Designing and Using Organizational Surveys: A Seven-Step Process Review

Church and Waclawski deliver exactly what practitioners needed - a book on how to bring the critical people together to form a team, discover the deeper purpose for going forward, design a technically excellent and user-friendly survey, analyze and report the data, and build on the findings to promote action in the organization. Each chapter contains some very useful political wisdom along with descriptions of the survey process.

With a crystal clear style, the authors explain challenging concepts clearly enough for learners and senior practitioners alike. This book stands out as the most important on the topic today.

In a future edition, I would like to see a special section comparing advanced modeling methods including relative weights analysis. It should make them comprehensible to users who have had some statistics, but aren't stats mayvens.

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