Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R (Chapman & Hall/CRC The R Series)

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Product Description

Showing how data mining can improve the performance of organizations, this book and its R-based software provide the skills and tools needed to successfully develop advanced analytics capabilities. It explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. The authors also give insight into some of the challenges faced when deploying these tools. Readers can access a powerful, GUI-enhanced customized R package online as well as example data sets on the book � s website.

Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R (Chapman & Hall/CRC The R Series) Review

One of a few R data mining books that explain several concepts, such as decision trees, lift chart, etc. step by step using good examples.

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