Managing Innovation: Integrating Technological, Market and Organizational Change

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Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also used widely by managers in both the service and manufacturing sectors. Now in its fourth edition, Managing Innovation has been fully revised and updated based on extensive user feedback to incorporate the latest findings and techniques in innovation management. The authors have included a new and more explicit innovation model, which is used throughout the book and have introduced two new features - Research Notes and Views from the Front Line - to incorporate more real life case material into the book. The strong evidence-based and practical approach makes this a must-read for anyone studying or working within innovation.

"Tidd and Bessant's text has become a standard for students and practitioners of innovation. They offer a lively account on innovation management full of interesting and new examples, but one that at the same is rigorously anchored in what we have learned over the last thirty years on how to manage that ultimate business challenge of renewing products, processes, and business models. Those who want to innovate must read this book."
��Professor Arnoud De Meyer, Director, Judge Business School, University of Cambridge, UK

"Innovation matters and this book by two leaders in the field which is clear and practical as well as rigorous should be essential reading for all seeking to study or to become involved in innovation."
� Chris Voss, Professor of Operations and Technology Management, London Business School

"...comprehensive and comprehensible compendium on the management of innovation. It is very well organized and very well presented. A pedagogic tool that will work at multiple levels for those wishing to gain deeper insights into some of the most challenging and important management issues of the day."
��David J. Teece, Thomas W. Tusher Professor in Global Business, Haas School of Business, University of California, Berkeley, USA

"Those of us who teach in the field of Innovation Management were delighted when the first edition of this book appeared 11 years ago. The field had long been in need of such a comprehensive and integrated empirically-based work. The fact that this is now the 4th edition is clear testimony to the value of its contribution. We are deeply indebted to the authors for their dedication and diligence in providing us with this updated and expanded volume."
� Thomas J. Allen,Howard W. Johnson Professor of Management, MIT Sloan School of Management, USA

Managing Innovation: Integrating Technological, Market and Organizational Change Review

This textbook has become a commonly used book in many business classes. Unfortunately it is poorly written for a learner. Professors often feel that they gain credibility in a course by having a "classic" book in a particular field as the require book. These book are often dense and difficult to read. Books and courses need to be designed to facilitate learning. Instead this book is overly robust and are packed with too much information that is irrelevant to a learner. This author goes through countless tangents and introduce every possible concept of innovation. This is NOT necessary and prevents us from learning key concepts. This would be great if learners are all cognitive geniuses but we are not. Get our attention and give the important stuf. I will read an entire chapter and find myself asking what the heck did this guy want us to take away? My entire class feels the same way. I am totally confused how all the reviewers above could like this book so much.

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