Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System

You looking to find the "Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System" Good news! You can purchase Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System with secure price and compare to view update price on this product. And deals on this product is available only for limited time.

   

Product Description

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System Review

It highlights all the basics for marketing in the health care industry. If you need just one book to do marketing in health care industry, this is the book.

Most of the consumer Reviews tell that the "Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System" are high quality item. You can read each testimony from consumers to find out cons and pros from Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System ...