International Public Relations: Negotiating Culture, Identity, and Power

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Product Description

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

International Public Relations: Negotiating Culture, Identity, and Power Review

I thought "eh" to this book when told it was needed for class, but I found myself surprisingly hooked into international PR campaigns. This book was easy to read and broken into the Five Circuits of Culture so one can better understand the different circuits. Real-life campaigns and examples provide for a good read.

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