Entrepreneurship (Greenwood Guides to Business and Economics)

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Are entrepreneurs born or made? How do they recognize opportunity? How do they address the risks associated with designing, launching, and sustaining a new venture? There are many steps between having an idea and going public—this book explores the entrepreneurial process through all of its stages, a process in which some half a billion people are engaged worldwide every year. Illustrated through numerous real-life examples, the book is a map of the entrepreneurial journey, exploring the wide variety of opportunities open to the entrepreneur and how to build upon them, including an overview of such essential principles as screening, market research, product development, financing, and marketing and sales strategies. It also covers legal issues, intellectual property protection, motivating employees, managing boards and investors, use of technology, and the international environment. Featuring examples of business plans and presentations, exercises and checklists, and a glossary of key terms, this volume provides a solid overview and introduction to the process of business creation that will appeal to students and educators, general readers, and budding entrepreneurs.

Nearly everyone recognizes iconic companies like Microsoft, Dell, and Ford. But what do we really know about the entrepreneurs (Bill Gates, Michael Dell, and Henry Ford, respectively) who founded these firms or the factors that influenced the birth and development of these corporate giants? How do entrepreneurs identify opportunity and how do they address the personal, social, and financial risks associated with designing, launching, and sustaining a new venture? There are many steps between having an idea and going public ��this book explores the entrepreneurial process through all of its stages, a process in which some half a billion people are engaged worldwide every year.

Illustrated through numerous real-life examples, the book is a map of the entrepreneurial journey, exploring the wide variety of opportunities open to the entrepreneur and how to build upon them, including an overview of such essential principles as screening, market research, product development, financing, and marketing and sales strategies. It also covers legal issues, intellectual property protection, motivating employees, managing boards and investors, use of technology, and the international environment. Featuring examples of business plans and presentations, exercises and checklists, and a glossary of key terms, this volume provides a solid introduction to the process of business creation that will appeal to students and educators, general readers, and budding entrepreneurs.

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Entrepreneurship (Greenwood Guides to Business and Economics) Review

this book has found a sweet spot in the market, the book that had not yet been written... but needed to be. It's not a text, it's not a superficial pop biz press; it's more like a tour guide and handbook for those interested in being an entrepreneur, being better at being an entrepreneur, or just want to understand how it all works. The authors manage to cover the scholarly background without losing sight of entrepreneurs they are targeting. I think policy makers and economic developers would also find this very helpful. (Disclosure: I know the authors well. The good news is that I know how passionate they are about helping entrepreneurs and helping those who help them.) Detailed, yet readable. I am honored to review it.

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