Innovative Marketing Communications (Events Management)

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Product Description

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.

With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

Innovative Marketing Communications (Events Management) Review

I am a lecturer in one of the universities in Malaysia. Been searching high & low for a suitable textbook for one of the courses. Spotted this book online, decided to purchase it without being able to flip it through unlike in bookstores. As it arrived, I went through it and loved it immediately! This book will be very helpful for my students to refer when organising their event.

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