Search Marketing Strategies (Emarketing Essentials)

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Product Description

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.

Search Marketing Strategies (Emarketing Essentials) Review

PROS:

- Covers the broad spectrum of topics related tto search marketing. Includes terms, vendors, technology, fraud issues, metrics, and glossary. Mostly focused on paid search strategy, terms and tactics.

- Brings you up to the level of strategy and down to the level of tactical implementation of pay for performance tactics.

- If I were starting a position in Search enginge marketing, this would be the book to read. It's like sitting down with an expert teaching me the job of search engine marketing. Great for newbies or executives to get a comprehensive overview.

- If you need to "speak the language" of search engine marketing and be conversant in strategies and tactics, this is the book for you.

CONS

- Would love to see more `insider' tips and case studies. For that, go to MarketingSherpa.com.

- Could be organized better. Didn't flow for me.

- Good overview, but not a lot of information about natural search engine optimization.

- Overpriced at $37

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