Stormy Skies

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Product Description

As the airline industry struggles to extricate itself from its latest crisis, the time has come to examine the fundamentals of airline business strategy in a more innovative way and find answers to the questions, "What went wrong?" and "Why didn't we see it coming?". Stormy Skies captures the key issues that determine a viable airline industry in an increasingly globalised world and calls for more radical business thinking to ensure that mistakes are avoided in future.

Stormy Skies Review

This book is a gem. The book's style and content shows that the author has reflected carefully on the state of the airline industry and how it got there. Bringing his broad and deep industry experience into play and including the views of senior industry players from Boeing (as well as those of his former Airbus colleagues) and major airlines, he has produced a book which is more than the sum of its parts and thus deserves a broad audience. It is just as valuable as other industry standard books such as "Flying off course", while being much more readable. As an airline professional engineer with 25 years experience, including a light background in aircraft evaluation, I recommend it not just to those with commercial roles, but also to all those who want a better understanding of the industry from an insider's perspective.

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