Demand and Supply Integration: The Key to World-Class Demand Forecasting (FT Press Operations Management)

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Supply chain professionals: master pioneering techniques for integrating demand and supply, and create demand forecasts that are far more accurate and useful! In Demand and Supply Integration, Dr. Mark Moon presents the specific design characteristics of a world-class demand forecasting management process, showing how to effectively integrate demand forecasting within a comprehensive Demand and Supply Integration (DSI) process. Writing for supply chain professionals in any business, government agency, or military procurement organization, Moon explains what DSI is, how it differs from approaches such as SandOP, and how to recognize the symptoms of failures to sufficiently integrate demand and supply. He outlines the key characteristics of successful DSI implementations, shows how to approach Demand Forecasting as a management process, and guides you through understanding, selecting, and applying the best available qualitative and quantitative forecasting techniques. You'll learn how to thoroughly reflect market intelligence in your forecasts; measure your forecasting performance; implement state-of-the-art demand forecasting systems; manage Demand Reviews, and much more. For wide audiences of supply chain, logistics, and operations management professionals at all levels, from analyst and manager to Director, Vice President, and Chief Supply Chain Officer; and for researchers and graduate students in the field.

Demand and Supply Integration: The Key to World-Class Demand Forecasting (FT Press Operations Management) Review

Dr. Moon has continued to advance the already strong University of Tennessee Supply Chain Management expertise in the field of forecasting and demand planning with his new book. He touches on all the right subjects in a clear yet integrated approach. All involved in any aspect of supply chain planning (sales & marketing, demand planning, and manufacturing/supply) will benefit from this book. Dr. Moon is one of the leading thinkers emerging in this field and his new book reflects this.

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